There was a time when, together with balaclavas, pouch pockets and black and white striped tops, you were immediately marked as wanted with a hoodie. be a robber and all around an injustice.
But as much as this humble sportswear has the potential to send passers-by directly to the other side of the street, we are now asking you to take style tips from David Cameron (do you remember him?) And hug you Hoodie.
Why? Aside from practicality, thanks to a redesign by the designer, the hoodie has evolved from the de facto uniform of angry adolescents to the item most likely to cover the backs of well-dressed men.
The only loser here is Facebook boss Mark Zuckerberg, whose Normcore hoodie is currently full of #menswear. Bad luck, Mark.
The history of the hoodie
Long before it witnessed dubious shops in dark alleys, the hoodie was the uniform of the champions. OK, that's a bit of an exaggeration, but sportswear company Champion Products claims to have created the world's first hooded sweatshirt in the 1930s.
It takes no genius to find out – see here and see there – the hoodie was developed to keep athletes warm and dry in bad weather. Since then, it has been adopted by hip-hop culture, skaters, snowboarders, angry young adults, stag and hen parties, university students and (that's why we're here) the runway.
The Return of the Hoodies
Even though the fashion week is coming, many news channels make fun of the most bizarre runway looks they can find. And that's exactly what the hoodie offers: comfort, convenience and more comfort.
The return of the hoodie signals that we are now in top shape. It was only a matter of time before the men's fashion could accept the almost 100-year-old motto.
All, from streetwear peddling to advanced (off-white, vetements) established men's heavy hitters (Balenciaga, Versace) have started to include high-end versions in their collections, which means that the hoodie hysteria will continue for some time.
To get the look early, here are some five expertly recognized ways to wear yours.
How to wear the hoodie
As part of a multi-layered look
As much as we trumpet the power of the hoodie Don't think that wearing is just a statement leave. In a layered look, the hoodie can be surprisingly inconspicuous.
Olie Arnold, director of the Porter style, says: “A cozy cashmere hoodie is a great piece of layer for a day in the city that will pass you look sharp and keep you warm at the same time. “
To complete this look, wear a zip hoodie over a plain white crew-neck t-shirt and then a thin coat or jacket, jeans, and a pair of boxing-fresh sneakers.
As part of an athleisure look
Whenever comfort and coolness go hand in hand Go hand in hand, you can be sure that we are enthusiastic cheerleaders, you were too lazy to take off your sports clothing.
Jaeger's head of men's clothing, James Jee, says: “The days of the wide, oversized hoodie are gone Logo. Fabrics are softer and heavier – a sign of better yarn quality and much more. The fit is a little sharper and cleaner. "
Combine a black hoodie with black, close-fitting joggers and a pair of leather sneakers to enjoy full freedom of movement Done.